According to many, the number one reason why donors stop supporting organizations is that they “no longer feel personally connected.” A lack of compelling communications is often the result of no plan or strategy to execute it and while donor attrition is a fact of life, it doesn’t have to be accepted.
Industry data and conversations with nonprofit executives and staff show retention is one of the top problems development professionals face. We’re all too familiar with statistics like “for every 100 donors acquired, nonprofits lose nearly the same number yearly.” But you’re not condemned to standing still forever.
This presentation will help attendees better understand how to advance donor relationships via a well-thought out donor communications plan based on a comprehensive foundation of data analytics and fundraising philosophy.
For more information and to REGISTER, visit: WSPN