More and more nonprofits seem to be struggling with how to organize communications in looking at a full brand review versus specific programs or initiatives, which are often considered “sub-brands”. How should you visually represent the new program you’re rolling out–does it get its own logo or use your main one? What should you do when a particular initiative is more visible or better-known than your organization itself?
On this webinar, Farra Trompeter, Vice President of Big Duck, a communications firm that works exclusively with nonprofits, will define brand architecture and share insights for organizing your brand and expressing it in a clear, holistic way that your audiences understand.
For more information and to register, visit: Nonprofit Hub